Michael Levy founded The Sports Clubs of Canada in 1973. Under his stewardship, the company grew to 10 clubs and was recognized as one of the 10 best sports club companies in the 1980s. Michael Levy was recognized as a Leader in the Industry with the Lifetime Achievement Award of the International Health Racquet and Sports Association. The Sports Clubs of Canada was sold in 1999 to Bally Total Fitness.

Murray Kline co-founded MCI Medical Clinics Inc. in 1986. MCI is a medical practice management organization, which by 2007 Kline had grown to 36 medical clinics in Ontario, Alberta and B.C., and was associated with over 220 physicians. MCI is still the largest medical practice management company in Canada. Mr. Kline is also the co-founder of the Toronto Chapter of the Young Entrepreneurs’ Organization (now the Entrepreneurs’ Organization (EO). He served as the Financial Chair for the first four years and managed the organization’s early growth. 

Paula Comfort brings more than 20 years of experience in the wellness/fitness industry. Paula has served in many roles within a health club including General Manager for many years. As General Manager she has been responsible for recruitment, developing and training employees, sales and marketing, member retention, operating and capital budgets, operational guidelines and quality control. Most recently Paula was Managing Director of Fitness for Spa Chakra, a luxury spa and health club company where she started the division. Paula was Area Vice President of The Sports Clubs of Canada where she worked with Michael Levy for 16 years. She has become a highly regarded leader for strategy, change and operational standards. She has also been a popular speaker at industry conventions and an industry consultant /analyst in all areas of club management.  

Alanna Turco has 20 years of experience in the fitness industry including both corporate and commercial clubs. The majority of her career was spent at The Sports Clubs of Canada and later with Bally Total Fitness where she held a variety of positions including Fitness Director, General Manager, Regional Manager, Director of Training and Development and Director of Club and Team Member Experience. Alanna concurrently served as the Director of Training and Development for 12 years. She developed and delivered a comprehensive series of employee training seminars to thousands of employees. These seminars ranged from New Employee Orientation, Customer Service, Sales, Sales Management and a wide variety of Leadership Effectiveness courses. Alanna has been a speaker at several local, regional and international conferences and has been a contributor for a prominent fitness industry trade magazine.  

Andy Smith is a graduate from the University of Toronto with a Bachelor of Physical and Health Education with a major in Exercise Physiology. He has a wealth of knowledge in implementing training programs for a wide range of individuals. He was a Fitness Director and Club Manager with the Fitness Institute in Toronto, and was the Director of the High Performance Specialists – an elite athlete testing and training centre that worked with a variety of athletes from the NHL to the National Ballet. He also has worked with individuals and organizations (such as McMaster University and the YMCA’s) to establish premium training facilities though-out Canada. He is passionate about health and fitness and helping individuals achieve their potential through intrinsic motivation. Andy continues to train individuals and teams, establishing fitness levels and designing programs to improve specific physiological needs. He believes in helping people realize their adventures.
He also continues to work with businesses in designing fitness facilities and selling innovative exercise equipment.  Andy is an avid mountain biker, road biker and skier.  He still competes in mountain bike races with his son and loves snowboarding with his daughter.  He practices what he preaches and has biked from Toronto to Nova Scotia on his road bike in support of the MS Society of Canada.